Bone-Deep Original Rub
SKU / BDS-001Coarse black pepper, kosher salt, sweet paprika, a whisper of cayenne. The same rub we hit every competition brisket with since the Crowley offset days.
- Format
- 12oz shaker / 5lb bulk
- Origin
- Fort Worth, TX
Shop / Catalog
Texas-made rubs and sauces, smoked into the recipe.
Every blend in this catalog was mixed in our Fort Worth pit room, tested over pecan and post oak, and shipped from the same smokehouse that has fed 4,800+ events across DFW since 2014. Wholesale and gifting buyers — request pricing below.
- 14SKUs blended in-house
- 41U.S. states shipped to
- 2014Fort Worth, Texas
Catalog / 6 SKUs
Six SKUs, one smokehouse.
Every blend is mixed in our Fort Worth pit room and shipped to 41 states. Pitmaster notes on each panel — wholesale tiers unlock at 24 units per SKU.
Crowley Coffee Rub
SKU / BDS-002Dark-roast espresso, cocoa, smoked sea salt. Built for beef rib and tri-tip — the flagship that put us on the wholesale map.
- Format
- 10oz tin / 5lb bulk
- Origin
- Fort Worth, TX
Sauce Trio
SKU / BDS-TRIOSweet Smoke, Pit Vinegar, and Lone Star Mustard in one shipper. Three small-batch sauces, blended in 60-gallon kettles.
- Format
- 3 × 16oz glass
- Origin
- Fort Worth, TX
Pecan Mop Sauce
SKU / BDS-004Apple cider vinegar, brown sugar, rendered brisket fat, toasted pecan oil. For basting pork shoulder on the long smoke.
- Format
- 32oz jar / 1gal pail
- Origin
- Fort Worth, TX
Post Oak Finishing Salt
SKU / BDS-005Flake sea salt cold-smoked over post oak for six hours. A finishing salt for sliced brisket and roasted potatoes.
- Format
- 4oz tin / 2lb jar
- Origin
- Fort Worth, TX
Pit Crew Merch
SKU / BDS-MERCHHeavyweight tees, weld-shop caps, and embossed tin signs printed in Texas. Wholesale pack: 24 mixed units per case.
- Format
- Cases of 24
- Origin
- Printed in TX
Flagships / Best sellers
Our two best sellers — the rub and the sauce every pitmaster asks to take home.
Crowley Coffee Rub
A dark-roast espresso and cocoa rub with smoked sea salt. Built for beef rib, tri-tip, and competition brisket. The blend that opened our wholesale accounts from one in 2018 to 140+ today.
- 10oz collector tin / 5lb wholesale pail
- Best margin SKU — wholesale tier at 24 units
- Shelf life 18 months sealed
Bone-Deep Original Sauce
Tomato-vinegar base, brown sugar, a long black-pepper finish. The pour we put on every catered plate since 2014 — and the sauce that now ships to 41 states in 16oz glass.
Pitmaster's Starter Pack
One tin of Crowley Coffee Rub, one bottle of Bone-Deep Original, one jar of Pecan Mop, one tin of Post Oak Finishing Salt. Pre-packed gifters love it for client drops and holiday hampers.
By the numbers
The numbers behind the bottles.
41
U.S. states shipped to
14
SKUs blended in-house
2014
Founded, Crowley TX
4.94/5
Average guest rating, 612 verified reviews
Certifications
Same pitmasters who cook the events blend the rubs.
KCBS
KCBS Certified Pit Crew
One of only 12 pit crews in Texas certified by the Kansas City Barbeque Society, with a Master Pitmaster on full-time staff.
TM50
Texas Monthly Top 50, 2022
Featured on Texas Monthly's "Top 50 BBQ Joints in Texas" shortlist in 2022 — the only DFW caterer on that year's list.
TXBBQ
Texas BBQ Hall of Fame, 2024
Inducted into the Texas BBQ Hall of Fame in the Pitmaster category in 2024.
Competition circuit
Lone Star Smoke Ring, San Antonio
"We ran Crowley Coffee on every rib turn for the KCBS regional season. Two grand championships and one reserve — the rub carried the bark on a 14-hour cook when nothing else would hold."
— M. Reyes, head cook, since 2021
Corporate gifting
Highland Park Wealth Partners
"We send 220 client hampers every December. The Sauce Trio in custom wood crates has been our top client-response gift for three years running. Same-day quote turnarounds from their team."
— D. Okafor, client services, since 2022